CLEP Principles of Marketing

Principles of Marketing CLEP Test You are about to start our Principles of Marketing CLEP course. This quiz practice will prove your prowess in Marketings Role and Practice, and help you successfully pass the exam. We will help you by providing an equally rigorous practice exam course that simulates what you will experience on exam day. First, lets break down what you will find on the exam.

CLEP Principles of Marketing Practice

Welcome to the CLEP Principles of Marketing Quizzes. These tests are grouped into several sections to make your study easier. The sections include the following:

 

Role of Marketing in Society

Part one of the Marketing test. Concepts include: ethics, nonprofit marketing, international marketing.

Resources
Time Required
1 hour
Tools
None

Role of Marketing in a Firm

Part two of the Marketing test. Concepts include: marketing concept, marketing strategy, marketing environment, marketing decision system, marketing research, marketing information system.

Resources
Time Required
1 hour
Tools
None

Target Marketing

Part three of the Marketing test. Concepts include: consumer behavior, segmentation, positioning, business-to-business markets.

Resources
Time Required
2 hours
Tools
None

Marketing Mix

Part four of the Marketing test. Concepts include: product and service management, branding, pricing policies, distribution channels and logistics, integrated marketing communications/promotion, marketing application in e-commerce.

Resources
Time Required
2 hours
Tools
None

Simulated Principles of Marketing CLEP Exam

This is a full length simulated CLEP exam providing a similar experience to the the actual College Board CLEP exam. This timed CLEP exam is geared to prepare you for the pace and format that you'll need to succeed. Use it to test your knowledge while getting as close as you can to the real-life conditions of the exam.

Resources
Time Required
90 Minutes
Questions
115

Marketing Resources

Read the Principles of Marketing exam description.

Textbooks

  • Phillips, Libby, and Libby, Fundamentals of Financial Accounting (McGraw-Hill)
  • Pollard, Mills, and Harrison, Financial and Managerial Accounting (Prentice Hall)
  • Porter & Norton, Financial Accounting: The Impact on Decision Makers (South-Western)
  • Pratt, Financial Accounting in an Economic Context (Wiley)
  • Reimers, Financial Accounting (Prentice Hall)
  • Rich et al., Cornerstones of Financial Accounting (South-Western)
  • Shim and Siegel, Schaum's Outline of Financial Accounting (McGraw-Hill)
  • Stickney and Weil, Financial Accounting: An Introduction to Concepts, Methods and Uses (South-Western)
  • Warren, Reeve, and Duchac, Financial Accounting (South-Western)
  • Werner and Jones, Introduction to Financial Accounting: A User Perspective (Prentice Hall)
  • Weygandt et al., Financial Accounting (Wiley)

Online Resources